HESSA's CV

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HESSA OMAR MATAR BAKHIT ALFALASI

MEDIA & PUBLIC RELATIONS | SOCIAL MEDIA & CONTENT

Ajman, UAE

Profile summary

Dynamic Media & Public Relations Specialist with 6 years of experience shaping influencer marketing and content coordination strategies across the UAE and GCC. Known for driving advertising campaigns, steering client communication, and aligning publishing timelines with project goals. Committed to delivering impactful public relations and media solutions through structured execution.

Career highlights

Campaign Coordination: Shaped brand and influencer advertising campaigns, steering coordination from initial requirements through content delivery and managing posting timelines.

Client Communication: Communicated directly with clients and creators to clarify deliverables and maintain schedules while tracking published content execution.

Media Content Support: Supported reports, media and news related content, and internal publication tasks during training with the Dubai Police General Command.

Key skills

ProfessionalPublic Relations & Media Communication Social Media Management & Coordination Content Planning & Coordination Influencer Marketing & Advertising Client Communication & Relationship Handling Word Excel & PowerPoint Canva & Social Media Tools Report Writing & Administrative Support Time Management & Deadline Coordination Teamwork & Multitasking Word, Excel & PowerPoint Public Relations Influencer Marketing Campaign Management Client Communication Social Media Management Content Planning Administrative Support Reporting Tools

Professional experience

Freelance Marketing & Advertisement CoordinatorJan 2020 - Present
UAE

Shaped brand and influencer advertising campaigns while steering coordination from initial requirements through content delivery. Managed posting timelines and campaign schedules across concurrent projects, communicating with clients and creators to clarify deliverables in the UAE.

  • Supported content planning and social media coordination based on campaign objectives and client needs.
  • Managed follow-up across multiple concurrent projects to keep campaigns on schedule.
  • Communicated directly with clients and creators to clarify deliverables and maintain timelines.
  • Tracked published content and campaign execution while balancing competing deadlines and priorities.
Administrative & Public Relations TraineeJan 2021 - Present
Dubai Police General Command
  • Supported reports, media/news-related content and internal publication tasks.
Administrative Trainee
Dubai Health Authority
  • Supported data entry, records, administrative tasks and customer inquiries.

Education

Bachelor of Arts in MediaJan 2022
Ajman University

Public Relations

  • GPA: 3.10 / 4.00

Languages

Arabic · Native

English · Professional